Telephone Service Locator
When promoting your business you will need to publish a special contact
telephone number. When your customers call the telephone Locator Service
they will be asked to enter their postcode using the buttons on their
telephone handset. The Locator Service uses an accurate database of geographic
centres of each postcode area to compute the nearest store locations to
your customer.
Your customers are typically told the nearest three towns/suburbs where
your outlets are located. They can then select any of those offered to
get further details.
The "Nearest" telephone based Locator Service uses Interactive Voice
Response (IVR) technology to handle the telephone calls, prompting your
customers for their postcode and speaking the store information. The information
spoken by the system and options provided will depend upon your business
requirements.
Setup Options
Swift Call offers two system implementation options to provide location
services as part of your store and product promotional strategies:
- A centrally managed IVR
Locator Service hosted by Swift Call
- A stand-alone
IVR System installed at your premises.
By using a hosted service you pay a fee based on your customers' use
of the service. In many instances this is the most appropriate way to
quickly and inexpensively setup a service locator.
Alternatively, you can establish a stand-alone IVR system installed
in your own premises operating in conjunction with your local PABX and
call-centre.
Benefits
Implementing the "Nearest" Locator service either way will have some
immediate benefits, especially for printed advertisements:
- Free-up the listing space for further product promotion.
- Reduce the number of phone calls direct to your outlets.
- Offer additional opportunities to reinforce your promotions.
Our Store Locator Service can be used to achieve these objectives easily
and would be backed up with a much simpler insert in your advertisements,
rather than providing a long list of stores.
A service such as this works for you 24 hours a day, 7 days a week and
you may be surprised just how many people will call after hours.
An additional benefit for your business comes from our ability to provide
you with reports about the postcode areas that callers ring from and the
stores they select. You can use this to analyse the effectiveness of your
advertising and perhaps better target your market. We can also allocate
a range of different telephone numbers to use in advertisements appearing
in different publications so that the source of the call can be tracked.
So you can see that a service such as this is much more than just a
replacement for your current store listing.
Demonstration
Please feel free to call the following number as a demonstration of
how a typical service will operate:
(02) 9497 7100
This is the enquiry number for the KMART store locator service hosted
by Swift Call.
