|
Mobile Banking using just the SMS service is a low-cost easy to implement facility that makes both user initiated functions
and automated alerts accessible to your mobile customers.
The Swift SMS Financial Server allows you to extend your services to your clients' mobile phones with a suite of standard
functionality available, using connections to your clients' bank accounts, plus a range of general purpose messaging options.
User initiated Account oriented functions include:
- Balance Requests
- Transaction Requests
- Scheduled Account Balance Advice
Service oriented functions include:
- Call Back request
- Survey/Questions
- Information Requests (Phone/Fax/ABN/BSB etc.)
- Rates Requests- Indicative Loan/Investment rates
- Facility Locator
Messaging options include:
- Email to SMS for outbound messages
- SMS to email for inbound responses
Swift Call is able to assist you to develop and integrate these functions into your business and core banking system.
Data privacy and Security
SMS is not a private medium but the SMS Server uses a range
of techniques to help protect access to your customers' personal
information. No identification numbers, account numbers or
Access Codes are ever sent or received using SMS, and no financial
transactions can be carried out by users of the service, i.e.
no funds transfer or bill paying etc.
User Registration and Financial Alerts
The first step for customers is registration for the SMS service. This can be done through the Internet Banking System, via IVR Telephone Banking, or operator input at your call-centre or branch. Customers can elect to have automated alerts generated for a range of financial events or they may simply wish to use the service interactively to obtain account balance and transaction information on demand. At this time you can set (and ask users to accept) fees associated with each option.
The types of alerts and warnings that may be offered include:
- Balance less or greater than specified amount
- Payroll/Pension/Family Allowance Credit
- FTD Matured
- Direct Credit Received
- Cheque Dishonoured
- Credit Limit Reached
- Overdrawn Account
- Loan Repayment Overdue
The development of automated alerts is host system dependent and the provision of these services will depend on differing charging models.
Marketing Messages
A special feature of the SMS Financial Server is the ability to deliver qualified and targeted marketing messages, and having your clients reply to your messages to request a call back to act on an offer. These messages appear within the SMS response to the user and are automatically inserted above (Header) and/or below (Footer) the transaction information for maximum impact.
You can send messages to users of your SMS service at any time but, as you can appreciate, most people are becoming extremely weary of email and SMS spam. Further to this there are now severe penalties in Australia for unsolicited broadcast messages. Instead, you can now create marketing messages and decide to whom they are to be delivered and when, rather than arbitrarily forcing messages on users.
Swift Call would be happy to assist you to develop and integrate these functions into your business. |
